Challenge
As the couple were getting married at the theatre, they wanted an invitation that looked like a theatre ticket. However, it had to use that as a mere structure - the feel of the wedding needed to be conveyed above everything else. The colours of the wedding were inspired by native flora, and Kayla's bouquet featured various Australian natives, so it felt natural to try to incorporate those elements, too.
Execution
While I wanted the invitation to be easily recognisable as a theatre ticket, I also wanted to have fun with that structure and not take it too seriously. It was exciting to come up with and combine theatre text elements ("One show only", "VIP section", "Row", "Seat", "Admit Two") with more romantic theatre-inspired elements ("An afternoon of love", "A timeless classic"), in place of the usual theatre information and tear-off confirmation. To create an elevated and elegant look, I decided to combine two serif fonts for the headings and body text. This was also a great way to add dimension and emphasis across the design. To reflect the colours and feel of the wedding, I illustrated floral elements inspired by the bouquet and embellished the invitation with them.